Eau de parfum bottle on a stone block with orange peel, a white flower and a piece of sandalwood

What Are Top, Middle and Base Notes in Perfume?

Top notes greet you, heart notes define the scent and base notes linger longest. Learn how the perfume pyramid works,...

What Are Top, Middle and Base Notes in Perfume?

Top notes greet you, heart notes define the scent and base notes linger longest. Learn how the perfume pyramid works,...

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Gold-capped glass perfume bottle on a stone block with dried flowers and lavender against a blush pink wall

How to Make Perfume Last Longer on Skin and Clothes

Moisturise first, skip the wrist rub and choose a scent with a strong base. Simple, perfumer-backed ways to make your...

How to Make Perfume Last Longer on Skin and Clothes

Moisturise first, skip the wrist rub and choose a scent with a strong base. Simple, perfumer-backed ways to make your...

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Two minimalist perfume bottles with eucalyptus and a daisy on a sage green background

Best Perfume for Everyday Wear UK: How to Choose Yours

A good everyday perfume is easy to wear from the desk to dinner. Compare fragrance families, strengths and seasons to...

Best Perfume for Everyday Wear UK: How to Choose Yours

A good everyday perfume is easy to wear from the desk to dinner. Compare fragrance families, strengths and seasons to...

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Amber glass perfume spray bottle releasing a fine mist beside a scent strip and a wristwatch

How Long Does Perfume Last on Skin? What Really Decides It

Top notes fade within minutes while base notes can linger for hours. Here is how long perfume really lasts on...

How Long Does Perfume Last on Skin? What Really Decides It

Top notes fade within minutes while base notes can linger for hours. Here is how long perfume really lasts on...

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Two glass perfume bottles labelled eau de parfum and eau de toilette on a beige plinth

Eau de Parfum vs Eau de Toilette: The Real Difference

Eau de parfum contains more fragrance oil than eau de toilette, but concentration is only part of the story. Compare...

Eau de Parfum vs Eau de Toilette: The Real Difference

Eau de parfum contains more fragrance oil than eau de toilette, but concentration is only part of the story. Compare...

Read More