Glass perfume bottle with a lemon and wave label standing in sand on a palm-fringed beach

Best Summer Fragrance UK: Notes That Work in the Heat

Citrus, green, white floral and sea-salt notes shine in warm weather. How to choose a summer fragrance for British summers...

Best Summer Fragrance UK: Notes That Work in the Heat

Citrus, green, white floral and sea-salt notes shine in warm weather. How to choose a summer fragrance for British summers...

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Faceted glass eau de parfum bottle with a gold collar against a soft blush background

How to Apply Perfume Correctly: Where, When and How Much

Spray onto pulse points after moisturising, never rub, and keep it light. A step-by-step guide to applying sprays, perfume oils...

How to Apply Perfume Correctly: Where, When and How Much

Spray onto pulse points after moisturising, never rub, and keep it light. A step-by-step guide to applying sprays, perfume oils...

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Gold-capped perfume bottle on a stone plinth with pale flowers against a warm beige wall

Why Does Perfume Smell Different on Me Than on Others?

Your skin, your warmth, what else you are wearing and even your genes change how a perfume smells. Here is...

Why Does Perfume Smell Different on Me Than on Others?

Your skin, your warmth, what else you are wearing and even your genes change how a perfume smells. Here is...

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Two dark glass men's eau de parfum bottles with a navy box on a midnight blue background

Best Long-Lasting Perfume for Men UK: What to Look For

A men's fragrance that lasts all day comes down to concentration and base notes. Learn which scent families last longest,...

Best Long-Lasting Perfume for Men UK: What to Look For

A men's fragrance that lasts all day comes down to concentration and base notes. Learn which scent families last longest,...

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Eau de parfum bottle on a stone block with orange peel, a white flower and a piece of sandalwood

What Are Top, Middle and Base Notes in Perfume?

Top notes greet you, heart notes define the scent and base notes linger longest. Learn how the perfume pyramid works,...

What Are Top, Middle and Base Notes in Perfume?

Top notes greet you, heart notes define the scent and base notes linger longest. Learn how the perfume pyramid works,...

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Gold-capped glass perfume bottle on a stone block with dried flowers and lavender against a blush pink wall

How to Make Perfume Last Longer on Skin and Clothes

Moisturise first, skip the wrist rub and choose a scent with a strong base. Simple, perfumer-backed ways to make your...

How to Make Perfume Last Longer on Skin and Clothes

Moisturise first, skip the wrist rub and choose a scent with a strong base. Simple, perfumer-backed ways to make your...

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