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As I Am Cleansing Pudding Moisturising Cleanser (237ml) – Sulfate-Free Curl Cleanser for Curly, Coily & Natural Hair
Cleanse and nourish your curls...
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As I Am Cleansing Pudding Moisturising Cleanser (237ml) – Sulfate-Free Curl Cleanser for Curly, Coily & Natural Hair
Cleanse and nourish your curls with As I Am Cleansing Pudding Moisturising Cleanser, a gentle, sulfate-free cleanser designed to hydrate, soften, and strengthen curly, coily, and natural hair.
This unique pudding-textured formula creates a rich, creamy lather that effectively removes buildup while preserving your hair’s natural moisture—leaving curls soft, defined, and easy to manage.
Infused with coconut oil, castor oil, and shea butter, it deeply moisturizes and helps reduce dryness and breakage. Meanwhile, tangerine extract and saw palmetto work to soothe the scalp, reduce irritation, and support a healthy scalp environment.
Step 1: Apply to Wet Hair
Thoroughly wet your hair, then apply a generous amount to your palms.
Step 2: Lather & Massage
Distribute evenly and massage into the scalp and roots to cleanse buildup.
Step 3: Leave & Detangle
Leave on for up to 5 minutes, then gently detangle using a wide-tooth comb.
Step 4: Rinse Thoroughly
Rinse well and repeat if needed.
Is this suitable for curly and coily hair?
Yes, it’s specially designed for curly, coily, and natural textures.
Will it dry out my hair?
No, the sulfate-free formula cleanses without stripping natural oils.
Does it help with frizz and breakage?
Yes, it helps reduce frizz, improve softness, and minimize breakage.
Pair with:
For hydrated, defined, and healthy-looking curls.
