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70% of coffee enthusiasts will start a beautiful day by making themselves a cup of milk coffee in the morning. However, the taste of traditional instant coffee is usually light, and the flavor and aroma of coffee will be covered up after adding milk. FIFO's "Good Morning Coffee" has a richer coffee bean aroma, balanced acidity and full-bodied flavor. It is 30% stronger than traditional coffee, even with added milk. Even if you are a fitness enthusiast who prefers drinking black coffee before exercise or in the morning, "Good Morning Coffee" uses higher quality coffee beans, making it truly 0 sugar and 0 fat, meeting the needs of fitness enthusiasts who watch their calorie intake.